Himekaji Basics

The Style

Himekaji (姫カジ) is a mix of two words: Hime, meaning princess, and kaji, which is an abbreviated form of the English word "casual".
Himekaji is the more simplified, everyday look of hime gyaru, which is very high maintenance and hard to keep up with everyday life.
Hime gyaru is all about looking like a real princess - big fluffy hair, giant bows, pink and lace. Himekaji is very similar, but easier to wear in your everyday life, as it is less outrageous and doesn't stand out as much.

Himekaji (left) and Hime Gyaru (right)

Like the name states, himekaji is what you'd expect a princess to wear when she is "casual", maybe on a day off. It still has many similarities to hime gyaru, but stands on it's own as a fashion style.
It is a very girly and cute style, somewhat childish even. There are no strict "rules" to this fashion, but there are quite a few motives that are often seen in the style. You will probably see a lot of flower prints, pastel colours, high heels, skirts and lace.

Common Motives

Himekaji is not limited to only a few motives, but some are more common than others and are more likely to be seen worn in an outfit. You shouldn't feel required to incorporate all of these motives into your closet if you don't like some of them. Following these motives and trends can help to make it easier for a beginner to understand the style and how to wear it, but doesn't necessarily means it is everything himekaji has to offer. For example, you might not see pants very often in this style, but you can use them, if they work and look good for the style.


Flower prints are super popular in this style. mostly medium sized prints are used, and any kind of flower is ok, but the most common are roses. Usually the flowers are part of a bigger art print, but sometimes are the main focus.

Lace, Ruffles, Tulle

Lace and ruffles are very common and considered cute on many items in this style. Lace is often unique and fitting for the pattern, like strawberries or flowers. Ruffles can be seen on sleeves, around the bust, or just as decoration. Tulle is often seen in white, and over skirts. 

Skirts and Jumper Skirts

Pants are rarely seen in himekaji, and short skirts and jumper skirts are more commonly used. Skirts are usually bell shaped, and will be going over the knee and kept quite short. Jumper skirts are often incorporating sort of suspender look, almost a dress but not enough. 

Fluff and Fur

Fluffy items, such as pom-poms, fur (real or faux) are considered very cute and are often seen around the colder seasons. Cardigans and knits can be seen worn all around the year, with both short sleeves and long ones. Coats with fur details are replacing them in winter. 

Ribbons and Corset Details

Ribbons are used on almost every item, be it skirts, shirts, shoes or accessories. Lace-up details are often seen too, giving the item a cute, corset like details, helping the body look thinner and cuter. 

Natural Colours

The most common colours seen by brands are usually toned-down, and pastel like. Dusty pink, pale blues, white, brown and beige are very popular, with purple, navy, red and grey appearing more rarely and according to the seasons and trends.


Most accessories are very natural yet cute. You will see many necklaces, earrings and small hair accessories, with less rings and bracelets. Bags are often small, side bags or small backpacks, and are often worn in these two ways. Hats are not seen usually, as cute hair ties and bows are preferred. Socks will usually be plain or with a lace detail. 


Himekaji, whilst being simple and wearable, still requires a certain amount of prepping. Make up and hair are, as expected, are very similar to the gyaru aesthetics. 
Fake eyelashes are used, but not as bold as in more OTT hime gyaru. 
Blush is usually pinkish, and the lips are often shiny and soft looking, with either pink or natural colours. 
Nails are usually long and taken care of, even if not decorated. 
The hair is usually bleached to blond, or dyed a lighter shade of brown, but this is not nessecriy at all. The hairdos are usually incloding curls, but can stay stright if wanted without a problem.


You really don't have to buy brand to be himekaji, as you can find cute items to work with in everyday stores, too, even if it might be hard at first. 
Even though, many find it easier to stick to brands that are well known and caters to the style. 

The most well known one is Liz Lisa. The clothes they offer are almost all himekaji. Even though they are considered the "main" himekaji brand, many non-himekaji girls wear their clothes as they are quite popular both in and outside of Japan.

Ank Rouge are another popular himekaji brand. They recently started catering more to Larme, though, but you can still find many cute items that will work for himekaji quite easily. 

Tralala was also a well known brand for himekaji, and was a sister brand to Liz Lisa. It seems like they are closing down though, but you can still find many cute items from them second hand.

Rakutan's DreamV is a popular store that also ships internationally, and carry many items fit for gyaru, larme and himekaji.

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